THE ART OF LOOKING AFTER

A lasting softness.

A little attention.
A softness that stays.

Charcoal cashmere scarf with a fine fringe
CARE TODAY. WEAR FOR YEARS.
01A little rest.Between wears

Let your cashmere rest between wears. Air it in a shaded, well-ventilated space before returning it to your wardrobe.

Fold knitwear gently. Hanging it for long periods may stretch its shape.

02Wash with care.A gentle wash

Always read the care label first. If your garment is marked dry-clean only, use a professional cleaner.

Where hand washing is allowed, use cold water and a wool or cashmere detergent. Do not rub or wring.

03Let it lie.Dry naturally

Press gently in a clean towel to remove excess water. Reshape without pulling, then lay flat to dry.

Keep away from direct sunlight and heat. Only tumble dry if the care label specifically allows it.

04Keep it close.Fold with care

Once completely dry, fold loosely and store in a breathable space. Leave a little room between your pieces.

Never pull at pills. Lay the garment flat and remove them gently with a cashmere comb.

Care may vary by composition and finish.
Always follow the instructions on your garment label.

SÉRENQuietly considered. Always close.